By Alex Jeater
The 5 Key Platform Updates from December 2018
Instagram Feed Fail
At the end of December Instagram tested a new format for its news feed which required users to tap a picture on their feed to move forward or back through pictures (similarly to Stories). Progress through the images was tracked horizontally, rather than in the traditional downward scroll. However, following a community backlash, the Facebook-owned photo sharing platform withdrew the test, stating that it was only meant to be a small trial.
Instagram Creator Accounts
It was also revealed last month that in 2019 Instagram is to test Creator Accounts which will be specifically designed for influencers. Creator Accounts will feature a message filtering service and also provide additional analytics to help individuals better understand, connect and grow their personal following.
Facebook Adds Camera Option to Messenger
Last month, Facebook rolled out new features to its Messenger App, including boomerangs, selfies and stickers. In borrowing such features from Instagram, it’s clear the social media giant is attempting to get people to engage with and use Messenger more frequently, as it attempts to monetize the platform. Facebook also announced earlier in December that it is to start testing Ads within its search toolbar – an Ad placement it first introduced back in 2012, but is looking to reintroduce following a slow in overall revenue.
Finally, it is rumoured that Pinterest is preparing for an IPO. The photo sharing platform, which has Ad revenue of $700mn and 250mn users, is reportedly going public in early 2019.