TSC Inspiration: May 2019

By Sophia Littledale

Removing the “Fun” from Hedge Fund

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Patagonia recently delivered the ultimate blow to all Midtown Manhattan (and Square Mile) Chads, Brads and Tads recently, as it announced that it’s changing its policy for corporate clients.  

In recent years, the outdoor brand has become the symbol for the finance industry. Tribute accounts, such as @midtownuniform, have garnered huge success with their parodies of the ubiquitous fleece vests which have become a status symbol for aspiring young Gordon Geckos. 

However, the fleece vest is now an endangered species in the fintech world, as Patagonia announced that it will only partner with companies that have fully embraced charitable and environmental causes, therefore distancing itself from finance bros in Gucci loafers. 

This was unavoidable, says the anonymousfounder of @midtownuniform, “It was only a matter of time before Patagonia laid the hammer down on working with financial firms. They don’t want to be associated with firms that aren’t aligned with their mission, I get it.”

Full Transparency 

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With consumers now asking more of their brands in terms of social, ethical and environmental practices, The Fashion Transparency Index 2019, has become an increasingly important measure for shoppers.

The report, compiled by Fashion Revolution aims to assess brands across five key areas: policy and commitments, governance, supply chain traceability, supplier assessment and remediation. 

The year, Adidas, Reebok and Patagonia topped the fashion and retail charts, in part due to their transparent social media feeds. 

A great example of this is Adidas’ Futurecraft Loop; a product made from 100% recyclable material, which the sportswear brand expertly communicated across its social channels. With Extinction Rebellion turning more people onto environmental causes, expect to see an increasing number of brands taking to social to demonstrate their eco credentials. 

Nigel Slater’s Instagram Melt Down

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Finally, earlier in April we were alerted to the above comment made by the usually calm and subdued chef (not travel agent), Nigel Slater. 

Not really an “inspiration” as such, but it’s good to see that even the best of us have off days on Instagram. Thanks, Nigel.